
As a home service professional, every time you step into a home you are stepping up to the plate.
You have 2 choices; swing, or don’t.
Swing and you have a chance of getting a hit. A hit is a sale, a retrofit lead, a 5 star review, etc…
Don’t swing and you’ll have absolutely no chance.
So why don’t you always swing?
- Afraid they won’t want what you propose
- Afraid you’ll seem pushy
- Afraid you’ll be perceived as self-interested
- Afraid you’ll look like a salesman
- Afraid to take a chance, put yourself out there, be vulnerable
Really, it’s because you are afraid of rejection. You’re afraid you’ll swing, and miss.
When you’re afraid of rejection an amazing thing happens. You gain the ability to see the future! The drawback is, it’s a future where everyone rejects you. A future where you swing and miss every time and everyone points and laughs at you because you suck.
When you’re afraid of rejection, every time you’re at bat your mind says:
- They won’t like this
- They don’t want it
- They’re going to feel bothered
- They won’t like you as much if you bring this up
- I don’t have the time – It’s not worth the time – You’re not worth the time!
So, you don’t swing. You lose an opportunity to create value for yourself, and for your client. And you are both worse-off for it.
Your job is to find and create value. Value that makes your clients, coworkers and yourself better off.
Treat selling as the service that it is. It is problem solving. It is education. The very act of trying creates value.
“No thanks” is short for “no, but thank you for offering”. It’s not devastating for you to educate your client about something but not have them buy. Your client comes out of the encounter with the added value of knowledge. You come out of it with a better understanding of your client.
You can choose failure. Or, resolve that you will not be limited by fear. Accept that the negativity you imagine is created in your mind. Embrace the fact that you have full control of your mind. Realize that the worst thing that can happen to you is you might hear a “no thanks”. Understand that “no thanks” is a good thing, not bad. Then take a swing.
